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Title: |
Book Signing with Mara Einstein |
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Sub Title: |
Presented by Book Revue Huntington |
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Date: |
May 7, 2012 |
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Time: |
7:00 PM
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| Admission: | Free admission. |
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Location: |
Book Revue |
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Street Address: |
313 New York Avenue |
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Huntington, NY 11743 |
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Description: |
Local Author Mara Einstein will speak about and sign her book, Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help.
Pink ribbons, red dresses, and greenwashing, American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Important: All books signed at Book Revue events must be purchased at Book Revue. If you purchase the book prior to the event please save your receipt. |
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Contact: |
631-271-1442 |
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